Thursday, March 7, 2013

Pump Up Your Book: "Lessons from the Lemonade Stand" by James Berman

Join James Berman, author of the Business/Personal Finance book, Lessons from the Lemonade Stand, as he tours the blogosphere March 4 – April 26 on his first virtual book tour with Pump Up Your Book!


Written for aspiring investors of all ages, Lessons from the Lemonade Stand explains everything you need to know in the context of that most classic of all American businesses: the corner lemonade stand.
Rooted in the fundamental truth that “common sense is the best investment tool,” the book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language. The trials and tribulations of lemonade stand owner Lucinda highlight every concept from interest rates to retirement accounts to leverage. Learn investment basics as you follow Lucinda Lemonade Inc. along its sweet (and sometimes sour) journey as a start-up, from the squeeze of the first lemon to its initial private equity deal and its eventual foray into tech, all in the tidy town of Lemonville.
Entertaining and fun, Lessons from the Lemonade Stand supplies readers with the ingredients they need to become savvy investors.
Purchase Link:




James Berman is the president and founder of LLC, an SEC-registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. With over 16 years of experience managing client portfolios, Mr. Berman is a specialist in value investing and asset allocation. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia.
Mr. Berman is a faculty member in the Finance Department of NYU (SCPS Division), where he teaches corporate finance. He also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York.
Mr. Berman has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and is frequently published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Huffington Post, he covers financial topics ranging from hedge funds to the economy. He writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication.
Mr. Berman received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.


The Paper Book: Destined to Become an Aesthetic Curiosity

By James Berman
An explosion of new books, unrestrained publishing, an age when anyone can be an author...
Is this a vignette of the Kindle Store or iBooks in the present?
Actually: 16th century Switzerland.

As Vaughan Bell wrote in Slate, Swiss botanist Conrad Gessner blew a gasket condemning the eruption of data in the wake of the printing press, calling it "confusing and harmful" to the mind. -- and Gessner died in 1565.

Where did I read this? On my Kindle.

Nothing ever changes. Or as Mark Twain more aptly said: "History doesn't repeat, but it rhymes."

As 2013 approaches, and 
more eBooks than paper ones are sold by Amazon, many are threatened by the Nook, iPad and other eReaders. In the 1500s it was the humble scriveners who were run off by moveable type.

The Luddites, those who led the violent charge against automation and technology in the 19th century, were right to be fearful. Breaking the machines that stole their livelihood appeared to be their only hope.

But history shows that resisting change is always a losing proposition. Where there were once scribes, along came typesetters. For every obsolete hand weaver, two new mechanized loom manufacturers are needed as the new technology spurs growth. It is best to learn and adapt, not fight the losing battle against change.

I was speaking to an ecologically minded colleague, who should theoretically welcome a device that saves millions of trees from ending up as hardcover bricks, but remains hell-bent against the Kindle revolution. It may have something to do with good old-fashioned resistance to change. Or it could be the natural fear of the old order being upended. Or it could be snobbery, as eBooks democratize the precious pastures of erstwhile cultural hierarchies. Just as the printing press threatened the Church's control over information exchange, so does the eReader threaten different elites.

The physical book will always remain in some respect, but more as an aesthetic curiosity, and a fine, curated remnant of a prior age. Just as fountain pens retain a romantic magnetism for what once was, so will paper books always produce that inimitable smell as the spine cracks.

But reading? Whether by candlelight or halogen, that will be done by Kindles, Nooks and iPads.

(Earlier  versions of this piece were first published in the Berman Value Folio, a Forbes/Trefis Newsletter, and on The Huffington Post.)


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