Tuesday, September 25, 2012

Pump Up Your Book Presents "Breast Cancer! You’re Kidding…Right?" Virtual Book Publicity Tour Guest Post

Join Catherine Doughty, author of the Women’s Health/Women’s Interest book, Breast Cancer! You’re Kidding…Right? Living Life Through the Prism of Uncertainty and Having a Good Time!, as she tours the blogosphere September 10 – November 9, 2012 on her first virtual book tour with Pump Up Your Book!


ABOUT BREAST CANCER! YOU’RE KIDDING…RIGHT?
New Award Winning Book Reveals The Secret to Defeating The Second Leading Cause of Death in Women!
When the award winning author, Catherine Doughty, MS, CCHI, a Lean Six Sigma Black Belt, was diagnosed with breast cancer, she felt stunned and alone. What gave her the comprehensive strength and strategy to become cancer free and look stunning is revealed in her new award winning book, Breast Cancer! You’re kidding…right? Living Life Through The Prism of Uncertainty And Having A Good Time!
Catherine Doughty, MS, CCHI, a breast cancer survivor herself has secured significant physician endorsements and laudatory applause for her valuable and informative brand new award winning book. “Physicians and patients state, their speechless, this book is incredible, a must-read and life line for anyone diagnosed with breast cancer! If the title and front cover of the book doesn’t grab you, the back cover and content will demand that it be read.” The book is honest, authentic and loaded with mind blowing, thought provoking strategy to assist anyone with any stage of breast cancer emerge cancer free, look stunning naked, and get their life back in control while learning how to make decisions in an uncertain decision space.
According to Doughty, it is the simplicity – no scholarly science, just pure scientific
methodology and remarkable craftsmanship. It started with the most shocking news anyone could ever hear, “You have cancer!” Once the disbelief wore off, the questions started to surface, “Where does a person start to unravel this mystery?” “When I was diagnosed with breast cancer, I had two small children ages six and nine. Clearly, there was a lot at stake, so I did what most patients do, I searched for information about the experiences of others and found nothing on treatment strategy or where to begin when a patient falls into the cosmic cancer bunny hole. There wasn’t one comprehensive resource for a patient that provided educational clinical strategy to overcome and beat this disease,” said Doughty.
“The goal in the book, Breast Cancer! You’re kidding…right? is to give patients a step by step approach utilizing scientific methodology to strategize their treatment plan and minimize the risk of recurrence, utilizing decision matrices, discussion documents, clinical consultation worksheets, and the importance of recording all pieces of information gathered from their physician consultations.” Doughty prepares one of the most dramatic revealing books for anyone dealing with this dreaded disease and expertly designs it to make the reader pause and reflect on their brilliance and ability to defeat this disease with a proven strategy.
You will be on the edge of your seat with every single word in this book. It captures it’s readers from beginning to end, and makes them want to live their life through the prism of uncertainty and have one rockin’ hot good time. This is a must-read and an adrenaline thrill ride from start to finish, that you cannot put down.


What Do You Do When You Hear That You Have Been Diagnosed With The Second Leading Cause Of Cancer Death In Women?
By

Catherine Doughty, MS, CCHI - Award Winning Author
Breast Cancer!  You’re kidding…right? 
Living Life Through The Prism Of Uncertainty And Having A Good Time!

When I heard the three dreaded words, “You have cancer!”  I was shocked and stunned!  I thought there was a huge mistake and that the people talking to me were confused or I was under the influence of something not of this world.   I felt tired, and scared like I had been hit with a dozen hard upper cuts to the face and body, it was weird, and I mean Salvador Dali weird.  I was furious about the medical nightmare that was unfolding right in front of me and it was starting to suffocate me.  My next thoughts were, “How do I get out of this, and where do I begin?”  At that moment, cancer became my prism!  
I made myself wake up and see life as it really is, to understand that this experience today is just one group of moments in the here and now of a very happy, successful, and fulfilling life.  I forced myself to love every sexy second of my life—even disappointing news from professionals I admired and respected.  I vowed to keep my sense of humor intact, and have a good time in the interim, no matter how I felt.  This is how I came to face my fear of uncertainty. 
Once you have heard, “You have cancer!”  The first thing that needs to be realized is a fact of fundamental importance, and that is uncertainty.  Because it means breaking away from all of the ordinary predispositions of thought you were living with and reconstructing a new phase of your life.  You also need to give yourself some room to understand the absolutely fresh new scale of values which the prism of uncertainty presents to you.  After you get a hold of uncertainty as the true reality for everyone, it is the sexiest way to live and, every day you will have a rocking hot good time!
In the beginning, don’t imagine that you can assimilate a breast cancer diagnosis, what you will or won’t accept in the treatment planning stages and all that it contains in one or two clinical visits with your surgeon, oncologist or other subject matter experts, or in one or two readings.  You need a strategy to navigate the medical maze and fast.  You should review your reports and go over your options again and again with your physicians until you have thoroughly grasped the magnitude of the treatment plans you are willing to consent to because it is you who will live with the aftermath of every clinical decision carried out.
I was the other girl, not the girl being told, “You have cancer!”  I never in a million years dreamed I would be diagnosed with breast cancer.  Just to give you some background, breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. The American Cancer Society's most recent estimates for breast cancer in the United States are for 2012:
  • About 226,870 new cases of invasive breast cancer will be diagnosed in women.
  • About 63,300 new cases of ductal carcinoma in situ (DCIS) will be diagnosed (DCIS is non-invasive and is the earliest form of breast cancer).
  • About 39,510 women will die from breast cancer.
The book is an accounting of my personal experience with breast cancer.  What I did to emerge cancer free, and look absolutely beautiful.  One thing my training as a Director of Diagnostic and Interventional Imaging and a Lean Six Sigma Black Belt within the healthcare industry taught me is that imaging, pathology and data are pivotal components in organizing the decision making process when it comes to a breast cancer diagnosis.  I have condensed the subject matter into the smallest compass possible because, as everyone knows who has fallen into what I call the “Cosmic Cancer Bunny Hole,” conciseness, tool sets for clinical discussions with physicians, and precision in treatment scenario planning is of the greatest assistance in decision making.
The book was designed with the principles and elements for success, in response to the requests I received from all the cancer patients I have voluntarily coached.  So often, they had been terrified, crying for days and weeks at a time and they all had the same question, “Where do I begin to unravel this, and where do you start?”  Hence, the birth of the book, Breast Cancer!  You’re kidding…right?  Living Life Through The Prism Of Uncertainty And Having A Good Time!
You’ll see, it’s loaded with thought provoking strategy to assist anyone with any stage of breast cancer emerge stunning, and get their life back in control while learning how to make decisions in an uncertain decision space and live their life through the prism of uncertainty.  The fascination lies in the simplicity and pure scientific methodology used to provide a complete step by step guide inclusive of discussion documents, clinical consultation worksheets, criteria solution matrices and treatment scenario planning which is critical to a successful outcome.
Utilizing scientific methodology and designing a tool set I could use, kept me focused on my objectives to solve my cancer problem.   I felt calm and unshaken when using the materials and staying on the merits, resisting any negative tendency to deviate from the goal and becoming sidetracked.  Using the methodology allowed me to say the word “cancer” without trepidation, or paralyzing fear.  Once I got my head in the right place I emerged, triumphant, strong and stunning.   I told myself, if it worked, and it did, I would make it available for anyone.
The content is literally pulling the curtain back and getting the word out there that there is a clear cut strategy for anyone with any stage of breast cancer needing treatment planning that is on the merits and works with life threatening and lifesaving clinical decision making in uncertain decision spaces to minimize the risk for recurrence.  The book provides perspective and a practical method for selecting an appropriate treatment plan that is right for you. 
Honestly, you will be on the edge of your seat with every single word in this book. It captures the reader from beginning to end, and makes them want to live their life through the prism of uncertainty and have one rocking hot good time. This is an adrenaline thrill ride from start to finish, that you cannot put down.


One of the questions people want to know is how do I get a copy of the book?  The book is available worldwide, including Amazon.com, both paperback and Kindle versions at http://www.amazon.com/Breast-Cancer-Kidding-Through-Uncertainty/dp/0615498590/ref=sr_1_1?s=books&ie=UTF8&qid=1333143496&sr=1-1
Barnes and Noble, and through your favorite online or brick-and-mortar bookstore or through my website at 
http://www.thecancercat.com.
About the Author:

Catherine Doughty, MS, CCHI is an award winning author who lives in BellaireTexas. She serves as an adjunct associate professor for three universities and holds a Master of Science in Biomedical Informatics earned at the University of Texas. Her career as a Director for a Department of Diagnostic and Interventional Imaging is enhanced by the fact that she is a Lean Six Sigma Black Belt.

She is available for interviews, media appearances, blogging, radio interviews, book signings, and speaking engagements. If you would like additional information on the secrets of scientific methodology or would like to meet the physicians that endorsed this award winning book, please visit her website at
http://www.thecancercat.com/. In order to contact the author directly, send an e-mail tohttp://cldoughty@yahoo.com or telephone at 832-545-6239.




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